Location of LOIZA
in the Map of Puerto Rico
Loíza (loo-EE-zah) is a small town and municipality (municipio) in the northeastern coast of Puerto Rico, north of Canóvanas; east of Carolina; and west of Río Grande. Loíza is spread over 5 wards and Loíza Pueblo (The downtown area and the administrative center of the city).
Loíza was proclaimed a town officially in 1719 and named in honor of Yuisa or Luisa, one of the women caciques on the island when the Spanish conquerors arrived.
A beach-town with apartment complex buildings, Loíza is on one of the two main landing paths to Luis Muñoz Marín International Airport; pilots of airliners landing from the west at Luis Muñoz Marín usually fly over Loíza. The airport would today be part of Loiza, had Isla Verde not been annexed to Carolina and the residents of that area displaced. In the 1970s, an Aero Virgin Islands DC-3 plane crashed in a Loíza beach, with no fatalities.
Loíza was populated by African freed or escaped slaves and Taino Indians early during the town's first years. Because of this, most of Loíza's population is of African and Taino descent. Due to neglect from the government, and ineffective mayors many in Loiza live below poverty as on the rest of the island.
In the early 1930s, residents from Loiza were displaced from what is now Isla Verde in Carolina in order to build what was then called Isla Verde International Airport, but was later changed to Luis Muñoz Marín International Airport. These residents were moved to Sabana Abajo in Carolina. Because of this, many residents of this area in Carolina have their roots in Loiza, and many families claim to be from both areas.
One of Loiza's barrios, Loíza aldea, is famous across Puerto Rico because it has been a talent pool for dancers and artisans. Formerly a center for black Puerto Rican music, it is the traditional birthplace of the musical form known as plena. Though "Loiza Aldea" refers to "El Pueblo" or "Downtown Loiza", many across the island refer to it as such as a means of discrimination as aldea means "village" in Spanish. Each year there is a celebration in Loiza where people parade around wearing Máscaras de Vejigante. Máscaras de Vejigante are a type of mask made in Loíza. They are made of coconut, and painted in multiple colors.
Loiza is known as "La Capital de la Tradicion"- "The Capital of Traditions"- for its "bomba" music, traditional Taino and African dishes, artisanry, and distinct culture. Loiza is home to such celebrities as the "Hermanos Ayala", Samuel Lind, Daniel Lind, DJ Eliel, DJ Tito, La Sista, Abrante, etc. and many artists have roots in Loiza like Daddy Yankee (his father is known as El Negro from "Los Hermanos Ayala", Ramon Ayala),Tego Calderon, Don Omar, Lennox from "Zion y Lennox", Mackie from "Mackie y Yaga" and many others.
Red and gold and Green with three undulating stripes - The silhouette of a bell tower in the first stripe represents religious tradition and also serves as a symbol of the Church of Saint Patrick as an historical monument.
 Coat of Arms
The mounted figure of Santiago Apostle, dominant in the shield, proclaims the devotion to the saint that the Loiceños profess, manifested in a special way during the celebration of traditional festivities every July 25th. The flames are emblem of the Holy Spirit, bearer of the seven gifts, a title of the old church of Loíza. The undulating stripe represents the Grande de Loíza River, notable in geography, history and literature of Puerto Rico. The crown symbolizes the famous Taína Chief Yuisa, who dwelled in Loíza territory and found a tragic death. The trebols represent San Patrick, Apostle of Ireland and patron of the population.
Reference: Wikipedia.org / census.gov / mapquest.com